If you missed our last post, The Cost of Not Offering KiwiSaver Advice explains the hidden opportunities advisers are losing by not including KiwiSaver in their services.
Offering KiwiSaver isn’t just about handling a client’s retirement account. It’s a natural entry point for building long-term, profitable relationships. Starting with KiwiSaver gives you insight into a client’s goals, risk appetite, and financial habits – the very information you need to open doors to retirement and investment planning.<
Why It Works
Think of KiwiSaver as the first step in a client journey:
- Trust-builder: Helping a client with something tangible and immediate, like KiwiSaver contributions, establishes confidence early.
- Insight generator: You gain visibility into their financial picture, which makes advice on other products more relevant and personalised.
- Referral driver: Clients who have a positive KiwiSaver experience are more likely to refer family or friends.
Many advisers assume that small balances or modest fees aren’t worth the effort. But thelong-term impact is far greater: one KiwiSaver client can lead to multiple investment accounts, insurance policies, and even referrals.
A Real-world Example
Take an adviser with a handful of KiwiSaver clients. They notice a client’s contributions are inconsistent and spot an opportunity to optimise their strategy.
By starting a conversation about KiwiSaver, the adviser uncovers other financial gaps, like investment planning or life insurance.
Over the next 12 months, the adviser deepens the relationship and gains additional clients through referrals from the original KiwiSaver client.
Spotting the Opportunity
You may already have clients who are ready for this kind of guidance if:
- They mention KiwiSaver but aren’t actively contributing or reviewing their scheme.
- They’re early in their career or haven’t received financial advice before.
- They ask general questions about retirement or savings but haven’t been guided through their options.
How to Make It Simple
- Integrate KiwiSaver into your workflow: Make it a standard part of your advice conversations rather than an optional extra.
- Use digital tools to reduce admin: Streamlined client setup, automated calculations, and compliance support make KiwiSaver simple to offer.
- Focus on the bigger picture: Start small but show clients the long-term impact and the other opportunities that follow.
Next Steps
If this feels relevant, it's time to turn KiwiSaver from "nice-to-have" into growth for your business:
Read our blog: Easily Add KiwiSaver to Your Services with Our Digital Tools
Request a Demo to see how KiwiSaver Adviser Tool helps advisers integrate KiwiSaver seamlessly into their workflow.
