If you missed our last post, Are You Missing Out on KiwiSaver as a Growth Opportunity? It explains why KiwiSaver is more than a small add-on, it’s a chance to grow your client base and deepen relationships.
For many advisers, KiwiSaver feels like an optional extra. It’s easy to think, “the margins are small, I’ll focus on bigger services.” But choosing not to offer KiwiSaver doesn’t just mean missing out on a small fee. It often means handing over clients, and their future business, to someone else.
Where It Costs You
Here’s what not offering KiwiSaver can cost:
- Clients to banks: many Kiwis default to their bank’s scheme. That small KiwiSaver entry point can grow into the bank holding all their financial services.
- Younger clients: if you’re not helping them with KiwiSaver in their 20s and 30s, you’re unlikely to be the one they call for bigger decisions later.
- Referrals: KiwiSaver is often a family conversation. Advisers who manage it naturally get introduced to partners, kids, or colleagues.
- Visibility: without KiwiSaver, you don’t see the full picture of your client’s wealth journey. That means fewer touchpoints and fewer opportunities to add value.
A Simple Example
Imagine a client in their early 30s starting to take finances seriously. They ask about KiwiSaver, but you don’t offer it. They go to their bank. Over time, that bank adviser sells them life and income insurance, and manages their investments. Ten years later, you’re no longer in the picture, and all because KiwiSaver wasn’t on your list of services.
Spot the Warning Signs
You may already be missing opportunities if:
- Clients mention their KiwiSaver is “sorted with the bank.”
- You see fewer new, younger clients coming in.
- Existing clients are consolidating more services elsewhere.
The Bottom Line
KiwiSaver isn’t just about the balance today. It’s about positioning yourself as the long-term adviser of choice. Every KiwiSaver account you manage is a chance to deepen trust, spot opportunities, and keep competitors out.
Next Steps
If you’re starting to see the cost of not offering KiwiSaver, the good news is it doesn’t have to be complicated to change.
- Read our blog: How KiwiSaver Can Be a Simple Gateway to Deeper Advice.
- Request a demo to see how OMNIMax makes it easy to add KiwiSaver to your process.
