OMNIMax's Jonathan & Greg standing in an OMNIMax booth at a conference

We’ve got some exciting news to share about a big shift in our leadership team, which marks the beginning of an exciting new chapter at OMNIMax.

After more than 20 years as Managing Director, our Founder, Jonathan, is stepping into a new role as Product Manager. This move enables Jonathan to focus full-time on advancing our product vision, something which he is passionate about.

“I’m excited to be able to focus more closely on what I’m most passionate about – the continued development and innovation of the OMNIMax platform,” says Jonathan. “This change will allow me more time to ensure our tools keep evolving to meet the needs of the industry.”

We’re thrilled to see Jonathan move into this role where his deep knowledge of the industry, our clients, and the challenges they face can make an even bigger impact.

At the same time, we’re excited to announce that Greg Hansen, our current Sales and Commercial Manager, is stepping into the role of General Manager. Greg will now oversee company operations and growth strategy, while continuing to lead our sales efforts.

“Greg has been an integral part of our leadership team,” Jonathan adds. “He brings a deep understanding of both our clients’ needs and our long-term vision, which make him the ideal person to take on this role.”

Greg’s track record of building client relationships and driving growth makes him well-placed to help OMNIMax continue evolving in the right direction.

“I’m looking forward to leading OMNIMax through its next phase and continuing to support advisers with solutions that save them time and help them improve their productivity,” Greg says.

This leadership transition takes effect on June 30th, 2025, and is part of a bigger picture: continuing to grow and develop OMNIMax while staying focused on building solutions that enable advisers to focus on what matters – supporting their clients on their financial journey.